England Hockey Masters

The England Hockey Masters programme, spanning multiple age groups, lacked national coherence. Selection often relied on informal networks, leading to inconsistencies, limited diversity, and underperformance at international level. The 45s age group, in particular, needed structure, identity and a renewed competitive edge ahead of the World Championships.

Working alongside the Men’s Over-45s leadership, we initiated a cultural and performance reset to drive change from within:

• Co-developed a shared purpose, vision and values to underpin squad cohesion and ambition.
• Introduced professionalised support structures, including aligned coaching, S&C and clear pathways.
• Embedded a values-based performance culture balancing excellence with inclusivity.
• Created templates and tools that were later adopted by other age groups.
• Advocated for stronger integration of the Masters ethos into the broader England Hockey performance system.

• The 45s squad competed and medalled at the World Championships in Barcelona.
• The clarity and rigour introduced created ripple effects, informing standards, structures and expectations across other Masters teams.
• A new level of visibility and recognition was achieved, with Masters now contributing meaningfully to England Hockey’s broader strategy.
• The work laid cultural and operational foundations for lasting improvement, linking legacy, pride and national representation.